
2025
Spier Light Art Exhibition
Spier wine Farm, R310 Stellenbosch, Stellenbosch, South Africa
Psst...Look at My Feed!
"Psst, Look at My Feed" explores the complex interplay between art, digital culture, and audience engagement. Using shimmering sequin panels typically associated with party backdrops, this work juxtaposes traditional still life imagery with contemporary themes of consumption, both digital and physical. The primary piece, a pixelated still life of fast food items, plays on the word "feed," referencing both the overindulgence in food and the endless consumption of images online. The adjacent text-based panel boldly states “content,” a term that humorously and critically examines the dual meaning of subject matter and the commodification of artistic output in the digital age.
The sequin panels create a dynamic, sparkling surface that invites interaction, drawing viewers into the artwork through its exaggerated, kitsch aesthetic. This interactivity mirrors the endless cycle of content creation and consumption on social media, where the artwork becomes not just a critique but a participant in the system it examines. Strategic lighting enhances the reflective quality, casting shimmering light onto the surroundings and immersing viewers in an ephemeral, Instagram-worthy spectacle.
At its core, the work questions the elusive nature of fulfilment in the digital realm, where the pursuit of "content" – both as a product and an emotional state – often leads to overconsumption and superficial interactions. It blurs the line between critique and participation, inviting viewers to engage while simultaneously exposing the performative and fleeting nature of digital culture. Ultimately, the piece humorously interrogates the role of art in an age of infinite scrolling and instant gratification.
